What should you know for your digital project?
Our September SME breakfast was led by Google coaches Victor Chen and Beryl Guibourt, focusing on today’s digital world and new methods of digital marketing. Both speakers, graduates of international business degrees, specialise in helping companies transform and improve their digital marketing strategy.
Victor and Beryl outlined the main marketing trends today, including statistics showing the ever-growing presence of social media in the business environment today. In fact, 8 out of 10 French people shop online each month, yet only 5 out of 10 French professionals have their own website. The impact of influential marketing was discussed as well as the power of YouTube and videos which is shown by the fact that 1 in 2 people visit YouTube on a daily basis. This method of marketing is both easy and accessible for many SMEs.
New methods of digital marketing were also analysed, proving incredibly useful for those in attendance. Tools such as Google Trends, Think With Google, Ubersuggest, Google my Business and Canva were all discussed by our guest speakers. These tools can improve the marketing strategy of SMEs by increasing the company’s presence online and also facilitating the discovery of key trends and search results of their consumers, thus improving the way these businesses can target their clients. Google Trends, for example, is a useful tool in order to discover search trends based on data from internet users around the world. Take the word ‘Brexit’ for example, through Google Trends, we can see that the term is searched the most in Ile de France followed by Poitou-Charentes. We can also see in which months this term was most searched, as well as key words associated with Brexit searches. Google My Business is another relevant tool for SMEs. It allows companies to publish essential information about themselves on Google, including their location, contact numbers, opening/closing hours and photos, which will again aid their online profile.
Finally, the importance of a strong and coherent website was explained by Victor and Beryl. A website is often the first place a consumer will go in order to gain information about a company and their product or service, making a clear and accessible website is a key priority for businesses. A good website must have an innovative design, quick loading time, a range of good quality images and most importantly be consistent in terms of theme, company strategy and general information. Example website pages were also shown to gain clearer insight into which designs worked and which sites needed improvement.
We would like to thank Victor and Beryl for all their time and work put into this interactive and informative presentation. The breakfast concluded with coffee, croissants and networking.
Please visit our website for more information on all of our forthcoming events –
9:00 am - 11:00 am
Franco British Chamber of Commerce & Industry
63 Avenue de Villiers, 75017 PARIS