Burberry showcased their new Spring/Summer collection 2019 collection at London Fashion Week last Monday. Read on for more information about the British brand.
Riccardo Tisci was appointed Chief Creative Officer at Burberry on 12 March, directing all Burberry collections from the fashion house’s headquarters in London. Riccardo is known for casting a diverse and inclusive range of models of multiple ethnicities, genders and identities in his runway shows and campaigns. He is passionate about celebrating individuality, engaging in and providing a platform for social debate.
London Fashion Week
In front of an audience of creative industry, friends and family, the Spring/Summer 2019 collection for men and women, called “Kingdom”, was unveiled at a new show venue in Vauxhall, South West London. The new collection celebrates the diversity and the heart of England – the melting pot of creativity and style traditions from the punk and rebellious, to the formal and refined, all co-existing together. Capturing the breadth of what British culture represents today, the collection defines the visual language and lexicon for Burberry through new house codes and accessories.
Ricardo Tisci made a statement “I was thinking a lot about journeys as I started putting together my first Burberry collection. From my personal journey back to London 20 years after I showed my graduate collection here, to how far I have come. I was also inspired by how much London – the city that made me dream to become a designer – has evolved. This show is a celebration of the cultures, the traditions and the codes of this historic fashion house and of the eclecticism that makes up the beautifully diverse United Kingdom.”
Digital Selling Experience
Last week, Burberry announced that pieces from Riccardo’s first collection for the fashion house will be available for 24 hours through a series of releases. The first limited-edition designs were available to purchase exclusively via Burberry’s Instagram and WeChat accounts and physically at Burberry’s London flagship store earlier this week (Monday). This is the first time the brand has created a bespoke digital selling experience for their social channels.
121 Regent Street Reimagined
Burberry’s London flagship store re-opened on Saturday 15 September unveiling a new interior reimagined by Riccardo. The store is home to individually themed rooms which collectively celebrate the past and future of Burberry through product. At the heart of the newly transformed space is ‘Sisyphus Reclined’, a three-floor scaffold immersive and interactive commissioned art installation by British artist Graham Hudson, which will remain in store until the 26 October.